Knowing that owners of small businesses in San Francisco are under great pressure to deal with the multiple impacts of the COVID-19 crisis, a group of San Francisco-based small business advocates (see bios below) involved in small business management consulting, education, policymaking, communications, and government agency administration have joined forces to help businesses navigate these trying times while also planning for a healthier, more sustainable, more resilient post-COVID future. The effort, called Business As It Could Be, is guided by the work of The World As It Could Be Human Rights Education Program (TWAICB), which brings attention to the Universal Declaration of Human Rights (UDHR) and its continuing relevance to further equality, justice, and dignity for all people.

We believe that as challenging as it is right now for business owners, their employees, and the communities they serve, we have a rare opportunity to take steps to not only re-open safely, but also to proactively identify ways to position businesses to be more successful and viable over the long term, while also building a business environment that supports a more vibrant, healthier community for everyone.

Business As It Could Be was featured as a workshop for San Francisco Small Business Week (2020) in University of San Francisco’s workshop “Hit the Reset Button” sponsored and coordinated by Professor Monika Hudson with USF’s Gellert Family Business Center.

“Hit the Reset Button” was a workshop produced with University of San Francisco’s Gellert Family Business Center for San Francisco Small Business Week. The World As It Could Be’s Sandy Sohcot worked closely with a group of San Francisco small business owners and consultants to develop, “Business As It Could Be” (BAICB) partially based on the concept of The World As It Could Be. Full information on BAICB is available above.
Special thanks to University of San Francisco and Professor Monika Hudson for coordinating, facilitating, and producing this workshop.
June 24, 2020 Workshop: Hit the Reset Button, “Business As It Could Be”
Moderator : Naima McQueen, Executive Director, Alliance for Community Development; USF Gellert Family Business Center Advisory Board member
— Sandy Sohcot, Sohcot Consulting; Director of The World As It Could Be: Human Rights Education Program
— Ken Stram, Founder, 2Bridge Communications; USF Gellert Family Business Center Advisory Board member
— Rose Souders, CEO & Founder, Potluck Consulting; USF Gellert Family Business Center Advisory Board member
Special Thanks to USF School of Management students Danielle & Claire for their support in the coordination and production of this event.
Video edited by Jazzmin Gota, The World As It Could Be